I design
learning cultures.
I design experiences where people learn by doing. Where teams can get messy and experiment. Where learning is human.
Learning design, facilitation
& coaching.
I work with organisations to build a learning culture. In a rapidly changing environment, we need to be able to adapt and upskill. This requires a working culture where we are encouraged to experiment. Where we follow our what-ifs and learn from the outcomes, together.
Real transformation happens through connection, so that's where I start. In practice that's capability building and behaviour change, team dynamics and collaboration, feedback and reflection.
Most of us were more creative as kids. It's a skill we've systemically unlearned in getting older. I help teams find their way back to it.
I design programmes end-to-end: bootcamps, university curricula, blended learning, online courses, and train-the-trainer.
I work with groups of any size. From small team connection sessions to large conference rooms. From first-timers to seasoned facilitators.
I coach leaders, founders and teams who want a thinking partner: someone to bring clarity without killing the energy, ask the questions that matter, and move things forward. Coaching →
Worked with
A selection of recent work.
Pharos
Designing and running a programme to make inclusive co-creation a core way of working for the Dutch Centre of Expertise on Health Disparities.
Ubuntu MOOC
End-to-end design and production, across the Netherlands and South Africa, of a massive open online course about the Ubuntu philosophy, for Ubuntu Society NL and the International School for Philosophy.
Project van je Leven
Co-designing and running a minor programme at Hogeschool Utrecht, where students bring their own projects to work on for a full semester. From designing a new 3D-printer nozzle to writing a book about speech therapy.
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NAS'26 climate strategy
Co-designed and facilitated a series of 'Make-atons' in 2024 and 2025. These brought together transdisciplinary teams of researchers and practitioners to provide input for the new cross-government National Climate Adaptation Strategy. The process resulted in 15 adaptation pathways and a strategic advisory report.
Het Noordlab
A two-year programme for neighbourhood connection initiatives in Amsterdam Noord. The Lab is a place for experimentation and support in realising initiatives that bring people together.
Rijkswaterstaat
Facilitated a reorganisation session with the executive board and senior staff of the Ministry of Infrastructure and Water Management. Different departments moved from friction in direction and communication to alignment and a shared story.
A playful eye
for detail.
I have a naturally curious and critical mind. My brain soaks up interesting facts and they burst out during conversations. I love a good meeting of minds, being challenged and inspired by the people I work with.
I help untangle big swirling ideas into something concrete.
For the past decade I've been designing learning experiences, facilitating teams, coaching one-to-one, leading programmes, and building communities. I've co-founded a coworking space where kindness meets business, co-created The Empathy Game (28,000+ copies sold, three languages), taught at university, and worked with organisations who want their people to think and work better together.
My best creative work has always been with people who know the difference between taking the work seriously and taking themselves seriously.
Some of the things I've built over the years.
The Empathy Game
Playfully connect on a deeper level. A card game that encourages sharing, listening and engaging with our fellow humans. Available in English, Dutch and German.
Visit website ↗
Goodkin
Connection made visible. Custom-built team experiences and cinematic photography, designed around your people.
Visit website ↗
Firekeepers Althing
An annual retreat in Norway's Sunnmøre Alps. A week of pause for people who spend the rest of the year looking after everyone else.
Visit website ↗
Treehouse Tribe
A coworking community in Amsterdam where kindness meets business.
Visit website ↗
ToolboxToolbox
A curated list of the best business, design and organisational-change toolboxes, all in one place.
Visit website ↗In their own words.
Jenny & Jorik really took our culture to heart, understood our challenges and came up with custom-made activities to take us to new heights. It's rare to find people who are easy and fun to work with whilst still being utter professionals.
Jorik is amazing at supporting and enabling other people's creative journeys. He's a wonderful and generous cheerleader, seeing potential and opportunities in ideas beautifully.
Jorik's gift is to empower people to find deep, true connection — that they might not even know they needed. But once they have it, they realise just how much they needed it.
This is the most safe I felt in a space and workshop. Jorik really made me feel part of the group and helped me open up.
Building something
people need to learn?
Tell me what you're working on, where it is now and where you want it to go. We'll see if we're a good fit.
Based in Amsterdam, working with people everywhere.